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Tuesday, May 29, 2012

The beauty of the dark: the new generation of bases

The beauty of the dark: the new generation of basesAfter years of ashes, a flat, black and Asian women finally have a number of good optionsA decade of shadows do not match, the money lost hopes and broken.Everything is allowed as a smart foundation bottle on my shoulder. As I write this column, a wave of anger increases, ready to pour into a diatribe about how my foray teen makeup purchase was overshadowed by not finding the right color. While brands like Fashion Fair and Iman met with darker skin, they were so selective that my burly nearest available was three hours away, the M4 without end.
But when the darker shades of foundation, regardless of brand, were all flat and one dimensional. Even if we had a series of darker shades for years - thanks largely to MAC and Nars, but more recently Illamasqua, Laura Mercier and elegant - was actually last year (from the darkest of YSL Touch Eclat launched their shadows made in 2011) that the entire market for dark skin has changed in our favor.
   
Delivery is expanding its line to include darker shades of foundation, for the first time. Julie Bell, chairman of the president of the brand's executive vice president of global marketing, explains why it took so long, "The development of deep tones of the foundation can be difficult. The range of skin tones is very wide, and women with dark skin have different nuances in different parts of the face - making it more difficult to find the perfect color. "
Lancôme also been intensely focused on developing a new range of colors. Working with the U.S. research group women of color, your goal is to fully understand the needs of all skin tones darker. Part of the process was finding a way around this gray, ashen foundations that make some dark, replacing part of the pigment black with blue, for example. The result is one of the most comprehensive lines of the foundation I've ever seen.
What is true of all of these foundations is that they are ultra high-tech and incredibly sophisticated. Thus, one might expect, there is a price to pay.But a bit of mathematical beauty reveals that the cost per wear is about 1 pound per day for the price of these new bases, which contribute about a month of daily use.
Therefore, based on your next trip remember these tips well established, never buy the same day as the test (which will face the pressure-driven sales group), always ask for a tester to test at home and if you are not sure about the color, then this is definitely good. I learned the hard and expensive - my hiding reject the foundations could probably go around and back.

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